SPI-Intelligence - DeCell

real-time traffic information based on the location and movement of mobile phones
Decell Technologies Ltd. was the first to introduce real-time traffic information based on the location and movement of mobile phones and has been leading this market since.

Mobile
Mobile phones are constantly on-line and on the move, which makes them ideal to receive real-time traffic information.

Navigation
Navigation devices have seen a huge surge in demand over the past few years. A next step in making these devices more intelligent is to supplement them with real-time traffic information, allowing users to find out the fastest route to their destination, rather than the shortest. Alternative routs are compared with real-time information and constantly updated.

Media
The Media segment is comprised of every platform that broadcasts to the masses including TV, radio, the Internet, electronic billboards, and dynamic messaging signs.
Enterprise
Enterprise customers with vehicle fleets can benefit from real-time traffic information that is fed directly into their fleet management system. This provides them with a more effective management of their fleets and saves valuable time and money.
Goverment
There are a number of public entities such as transport departments, local municipalities, and emergency services that have a real need for real-time traffic information. Being constantly updated in order to react fast to changing road conditions is as important as having tools to manage the road network.
Autoroute-1 Benefits
Nation-wide, accurate, real-time information: complete, accurate traffic status on an entire road network, all in real-time
Cost-effective: Decell’s Autoroute-1 uses existing mobile network infrastructure and therefore eliminates the need for costly deployment of road sensors or other expensive infrastructure
Combination of real-time and historical data: Combining real-time data with historical one delivers a far more accurate level of service and allows Autoroute-1 to detect if a particular traffic occurrence is either normal or abnormal
Ease of installation: Decell’s Autoroute-1 is designed to be connected to a single point within the mobile network and installed within a short time frame
Non-intrusive: Decell’s Autoroute-1 causes absolutely no interference with the mobile network or any sub-systems, nor does it adversely effect the mobile network's performance
Large Sample Size: The sample size from which the traffic information is derived includes millions at any point in time
Constantly accessible: Decell’s Autoroute-1 provides traffic information that is always available (24/7/365), at any geographical point, using standard protocols and formats (e.g. TMC)
Commercially available: Decell’s Autoroute-1 has been operating commercially since 2003
Third-party integration: Decell’s Autoroute-1 generates traffic data that can be provided as either customized or standard traffic feed to any application provider using, for example, a standard XML API
Scalability: Decell’s Autoroute-1 is designed to operate in networks of any size, serving up to tens of millions of subscribers and covering wide geographical areas
Flexible business model: Decell’s Autoroute-1 supports different licensing options, either on a permanent basis or on limited time subscription; licenses may be given on a per user basis or for groups of any size
DeCell - RealTime Traffic



