i-nigma End-to-end 1D/2D Mobile Barcode Solution

Link to Mobile Internet and

How it Works

Key Benefits

• Powerful mobile advertising campaign management capabilities to drive more relevant campaigns, deeper audience engagement and better ROI and Return on Marketing Objectives.
• Real-time reporting and detailed insights on mobile barcode campaign performance metrics, providing better understanding of customers response to multiple campaigns.
• Fast and reliable web service for creating and web-linking Data Matrix and QR barcodes to information and promotional offers.
• Support for more than 300 GSM mobile phones, across all leading mobile operating systems and platforms.

Before the campaign is started - Advertiser / Mobile operator

	Create a barcode campaign in the server
	Print the barcode in the magazine
	Campaign management summary screen

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During the campaign - End user process

	The user scans a barcode from a magazine using i-nigma
	i-nigma client encodes the barcode and forwards the details to the server
	A browser is opened in the mobile phone with the URL and the hit is recorded in the database

During and after the campaign

	Operators specific services (e.g.: location and user profile information) are added to the server and database
	Reports are generated

Campaign Dashboard

Real Time Reporting on Campaign Performance Metrics for Advertisers and Marketers